Senior Marketing Executive

London based, hybrid working

Blis is seeking a driven and results-oriented Senior Marketing Executive to join our European marketing team, with a primary focus on the UK and BENELUX markets, and occasional support for the Italy market. This is an exciting opportunity for a marketing professional with 2-5 years of experience to drive key marketing initiatives and make a significant impact across multiple channels.

Reporting to the Director of Marketing, EMEA, you will work across a wide range of activities, including email marketing, content creation, event management, and paid digital campaigns.

This is a full-time position based in London. We embrace flexible working, but we expect this role to be in our office two/three days per week. This role will involve some travel to regional office locations to activate events, predominantly London, Manchester and Amsterdam.

Responsibilities

Event marketing and management: partnering with the Marketing Manager, EMEA, to deliver a varied events portfolio across UK and BENELUX regions. Events range from industry conferences, owned educational, hospitality events and client retreats. Manage complex logistics and venue liaison, plus external communication - invites, managing lists, communications, plus tracking success and reporting. This role will occasionally require trips to regional office hubs and other event locations, ie Manchester, Amsterdam, and Milan/Rome.
Account based marketing initiatives: partner with sales directly to support specific customer initiatives, for example, co-ordinating agency roadshows and activations. Own merch and gifting programmes for UK and BENELUX programmes.
Digital marketing: plan, develop, and execute engaging email marketing campaigns that align with campaign objectives, including managing UK + BENELUX newsletter content. Manage and optimise paid LinkedIn campaigns alongside marketing operations in order to drive brand awareness, engagement, and lead generation
Copywriting: write compelling copy for email marketing, blogs, case studies, event invitations, social media, and other marketing materials.
Reporting and metrics: track, analyse, and report on campaign performance. Use insights to recommend optimisations for future campaigns.
Collaboration: work closely with the sales, insights and marketing operations team to ensure alignment between marketing efforts and sales objectives. Manage external vendor and partnership relationships when needed.
Commitment to Sustainability & Inclusion: Contribute to Blis’ inclusion initiatives and 5-step sustainability plan.

Skills and experience

2-5 years marketing experience, ideally (but not essential) within the advertising or tech sectors, with regional experience of the EMEA market.
Ability to grasp and communicate a highly technical product and get to grips with the fast-moving adtech industry.
Proactive, fizzing with creative ideas about how we can connect with our clients in creative ways that cut through.
Highly organised, focused and adept at managing multiple work streams independently.
Commercial acumen – understanding our client landscape and ability to balance where marketing can add most value versus resource input.
Strong oral and written communication skills, adept at both promotional copywriting as well as longer-form content.
Experience with automation platforms (we currently use Zoho) and website management (Wordpress).
Experience with digital advertising campaigns, e.g LinkedIn targeting and optimisation.
Creative flair and ability to partner with design team on imaginative executions that stand out.
Proven track record of collaboration and creating strong partnerships internally with marketing, sales and product teams, as well as external partners.
UK passport or visa to travel to Blis regional hub in Amsterdam (possibly Rome/Milan).

About us

Blis is the only omnichannel DSP that unites telco data, real-world movement patterns, and transactions to deliver a complete view of the consumer. Powered by T-Mobile and built for precision at scale, Blis' omnichannel platform helps marketers map the full purchase journey – from impression to transaction – and expand their audience reach, driving incremental results across every screen.

Founded in the UK in 2004, Blis employs over 300 global employees across 14 offices in 11 countries.

Our Values - B.L.I.S.
Brave

We're leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad – and we don’t pass the buck.

Love our clients

We're client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We're one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We're action oriented

Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply and we will get back to you as quickly as possible!